You Weren’t Meant to Climb This Mountain Alone
ABOUT US
Running a business is hard enough. Add in the world of marketing—ads, funnels, SEO, social media, email automation—and suddenly your backpack is bursting, your map is soggy, and you’re not even sure you’re heading in the right direction.
That’s where we come in.
At Guided Path Marketing, we believe marketing should feel like a journey with a guide—not a solo climb up a foggy peak.
Our Mission
To empower business owners with clear, customized marketing strategies that lighten the load and point you confidently toward growth.
We exist to simplify the complex, bring calm to the chaos, and help you feel seen, supported, and strategic in every step of your marketing journey.
Why We Do What We Do
Because we’ve seen too many brilliant business owners burn out trying to do it all.
You’re not supposed to be an expert in everything—and you don’t have to be.
You just need a guide who listens, understands the landscape, and helps you make smart, sustainable moves.
That’s what we do—day in and day out.
What We Believe
Clarity Over Confusion
No buzzwords. No fluff. Just clear strategy you can actually use.
Partnership Over Pressure
We work with you, not at you. Your goals lead the way—we simply help you get there.
Progress Over Perfection
You don’t need a perfect plan. You need momentum, direction, and a team who helps you adjust as you go.
Our Services
Your Trail Guide for the Marketing Journey
Plot a Clear Path Forward
With tailored strategies designed for your goals and market.
Find Your True North
Clarify your brand’s voice so every message leads in the right direction.
Lighten the Load
Build purposeful content and campaigns that work, without overwhelm.
Stay on Track
Ongoing consulting so you’re never stuck or second-guessing again.
Managing Director
Madhu Dutta
Running a business is hard enough without second-guessing every marketing decision. That's where Madhu comes in. With over 15 years of experience helping brands find their voice and their audience, she's turned marketing chaos into clarity for everyone from Fortune 500 companies to small businesses climbing their way up. She's led teams at powerhouse agencies like Ketchum and Deutsch, driven revenue growth for Canon's channel partners, and helped iconic brands like Frito-Lay, Dr. Pepper Snapple Group, and SPLENDA connect with customers in ways that actually resonate. Her secret? She doesn't believe in cookie-cutter solutions or jargon-filled confusion—she believes in real strategy, real storytelling, and real results.
As Managing Director of Guided Path Marketing, Madhu brings that same approach to small and mid-sized businesses as a Fractional CMO and brand strategist. Whether you're launching a new product, rebuilding your brand, or just trying to figure out where to point your marketing compass, she walks beside you through the terrain—guiding you with data-driven insights, creative campaigns, and a knack for turning customer pain points into powerful value propositions. She's here to take the weight off your shoulders and help you move forward with confidence, one strategic step at a time.
Meet The Team - The Driving Force Behind Your Success
Get to know the dedicated professionals who are behind our digital solutions and services. Each member of our team brings unique skills and expertise to ensure we deliver the best results for our clients.
Let’s Take the Next Step, Together
Whether you’re stuck, overwhelmed, or simply ready for smarter marketing—you don’t have to do it alone.
Let’s turn confusion into clarity and your backpack into a compass.
